5 Ways to Reduce Your Art Costs


Every client I’ve ever had wants to spend less on their art costs. Many don’t understand the value of the design time, others just want to haggle. I’ve never understood it personally, but that’s not the reason for this post. There are a variety of things you can do to reduce your art costs, and make the creative process smoother to begin with.

In no specific order, 5 ways to reduce your art costs:
(and keep your designer happy)

  • Supply your Logo in a vector format. This means making sure whoever designed your Logo supplies a copy of it in a vector format. If you aren’t sure what a vector format is, that’s okay. Any professional designer should, and if they don’t, hire someone else. The vector format is a file type that can be increased to any size without losing quality. The most common vector file extensions include .ai, and .eps, if you have one of these you might be all set. Some sneaky designers will save a .jpg in an .eps format, this does not make the file a vector. Supplying  your Logo as a .jpg or a .gif, usually will not suffice and often will result in your Logo being recreated, at your cost of course.
  • Type any information you may want into a text document. Handing your designer a pile of handwritten notes is not only frustrating, it will cost you in the end. Also, proof read and make your revisions prior to supplying the text. Designers don’t want to spend hours deciphering your notes or retyping your information. Copy and paste is a beautiful thing. You’ll find in all these tips, the easier you make it on the designer the less you’ll pay.
  • Supply high resolution images. The images that are saved on your website are rarely suitable for professional printing. If you have them on your site, hopefully you have the original larger files somewhere.  Bigger in this case is always better. Take the time in the beginning to find the larger images and you’ll avoid the back and forth of, “I can’t use these low res images, find me larger ones.” Once you find them, make sure to put them somewhere accessible so you have them for future uses.
  • Provide Samples. Copies of your existing promotional material if you want to maintain the look or pieces you’ve gathered from elsewhere. Give samples of what you like, also showing what you don’t like is just as important. The more clues to your style and the look you are after the quicker you’ll have something you’ll like. The more revisions or initial designs you require, the more you’ll pay.
  • Email Corresponding. This may just be a personal preference/quirk. Rarely do I put in a straight 8 hour work day and call it quits. Often I work late into the night, the reason for this, no one is calling me. I can’t type, design, photograph, or do much of anything else while I am on the phone. Email allows me to get the information I require without being intrusive, and have it available when I need it. Plus there is a record of the conversation in case of discrepancies from either party.

Follow these 5 simple guidelines and you will find that not only the design process be more pleasurable, you’ll pay less in the long run.

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